O que podemos aprender com a Nintendo « Agile Way


16 de Julho de 2012

O que podemos aprender com a Nintendo

Recentemente comprei e li um livro que encontrei na livraria, e que me chamou a atenção. Trata-se da história da Nintendo. Sim, a empresa de videogame. Do Super Mário. Do Wii.

E que, com certeza, você conhece. Sendo gamer ou não.

O livro é recomendado para quem curte historias bacanas sobre empreendedorismo. E é altamente recomendado para quem trabalha com tecnologia e tem alguma ligação com videogames. É muito legal ler algumas passagens interessantes sobre a criação do Super Mário, talvez o personagem ícone de todos os tempos dos games, as origens da empresa, os sucessos e os fracassos.

O bacana é perceber que a empresa japonesa, que diversificava produtos até começar a produzir aqueles “minigames” que pareciam calculadoras e ganhar um bom dinheiro, demorou para entrar nos games. Começou atrasada, e arriscou produzindo seu primeiro fliperama, e lançá-lo no promissor mercado americano, um jogo de nave espacial chamado de Radar Scope. Que foi um fracasso.

A empresa ficou perto de desistir dos games. Via suas rivais diretas, a Taito, Konami, Atari, entre outras, lançarem sucessos. Ai então veio Donkey Kong. O jogo que se tornou febre no início dos anos 80. E que é considerado um dos mais difíceis de serem batidos. O livro conta a história da criação do game. Quem foram os responsáveis, como foi a estratégia e os resultados.

Então seguimos pela história do Famicon, mais conhecido entre nós como Nintendo Entertainment System (NES), depois Game Boy, Super NES… e alguns fracassos como o GameCube. Sempre com histórias, o conceito por trás das ideias e estratégias. Até chegar ao Wii, um dos grandes sucessos da empresa.

A estratégia do Wii foi espetacular. É a legítima criação do “oceano azul”. Enquanto a Nintendo via a Sony e a Microsoft rivalizando pelo hardware e focando nos gamers hardcore, a Nintendo manteve sua postura de lançar games família e focar na diversão. O videogame foi criado pensado nas mães! As pessoas que tomam as decisões sobre as compras ou não dos aparelhos. Boa sacada, não? 🙂

A Nintendo sempre focou no entretenimento, e isso acabou sendo um problema dentro dela, durante anos. Ficaram tão atrelados a videogames e jogos, que acabaram não conseguindo sair deste nicho, o que incomodava o seu mais famoso presidente (que pelo visto, era mais bravo do que o Steve Jobs). Esse foco “família” fez com que a empresa deixasse de investir em uma então promissora empresa que lançava games violentos… uma tal de “Id Sofware”, que depois lançaria Wolfenstein 3D, Doom, Quake… foram milhões perdidos, mas que não foram lamentados no longo prazo.

Boa parte do livro fala da evolução do Mário, o grande personagem de todos os tempos no videogame. E como ele foi a balança entre o sucesso e o fracasso da empresa, em determinados momentos.

Eu normalmente não me interesso muito por biografias de empresas grandes, pois são realidades diferentes da nossa. Mas este livro é muito legal, fácil de ler e obrigatório para quem quer unir empreendedorismo e games 🙂

A proposito, a editora (SaraivaUni) tem uma série de títulos de “Bastidores”, como da Amazon, do Google, Apple, Pixar e … Playboy! Este último deve ser o meu próximo, pois deve ser bem legal 🙂

Fica a dica de leitura. Vale a pena.



22 Comentários para “O que podemos aprender com a Nintendo”

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